Articles on digital marketing
Practical tips, strategies and insights from the ROIS team - how to grow your business with Google, Meta and other digital channels.
2026. gada 19. jūlijs
The Google Ads Target CPA trap: are you paying more per conversion than you need to?
Automated bidding in Google Ads keeps getting smarter, but in practice that does not always mean lower costs. One of the most common reasons is a poorly set Target CPA or Target ROAS.
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2026. gada 17. jūlijs
SEO and GEO optimisation for businesses in Latvia: how to get found by both Google and AI
People increasingly ask ChatGPT, Perplexity and Google AI Overviews instead of scanning ten links. Traditional SEO is no longer enough - visibility today needs SEO and GEO working together.
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2026. gada 11. jūlijs
TikTok services for businesses. Why your brand cannot afford to stay off TikTok
More and more people in Latvia use TikTok every day, and the platform has become one of the most effective digital marketing channels for both brand awareness and customer acquisition.
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2026. gada 4. jūlijs
Instagram Grid 2026: the new grid sizes and how businesses should adapt their content
Instagram is no longer a platform where uploading a square image is enough. The profile grid has become more vertical, which changes both image sizes and the way people perceive your content.
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2026. gada 26. jūnijs
The TikTok algorithm in 2026: how businesses can get more views without ads
Many businesses assume that reaching an audience is impossible without an advertising budget. In reality, the TikTok algorithm still lets quality content earn hundreds of thousands of organic views.
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2026. gada 18. jūnijs
Meta Safe Zone: how to create Facebook and Instagram ads that buttons, text and CTAs do not cover
When a headline, logo or CTA disappears behind platform buttons, both results and budget suffer. The Meta Safe Zone principle keeps the most important elements visible across every placement.
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2026. gada 10. jūnijs
How a TikTok Ads campaign is built: budget, audiences and testing
The result of TikTok Ads comes down to the daily budget, how the audiences are built, the creative and the discipline of testing. A practical look at how a campaign is put together and which numbers it is judged by.
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2026. gada 21. aprīlis
Digital Visibility in 2026: A Guide to SEO, GEO and AEO
The marketing world is changing so fast that even seasoned business owners sometimes struggle to keep up with all the new acronyms. A few years ago it was enough for your website to simply be found...
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2026. gada 20. aprīlis
Digital Marketing in Latvia 2026
The world where a simple Google ad and a mediocre product were enough is now firmly in the past. As we enter 2026, the Latvian digital landscape has undergone major changes. Artificial intelligence is no longer...
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2026. gada 16. aprīlis
TikTok video production for businesses: how to create content that sells
A successful TikTok video is more than a good-looking shot. It is a considered story that grabs attention in the first seconds, holds the viewer to the end and prompts action. That is what makes content sell.
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2026. gada 10. aprīlis
Marketing Strategy 2026 - Where to Focus So Your Business Grows
In today's digital environment, marketing is no longer just about “launching ads”. It is a complex system in which the business and marketing manager has to navigate between dozens of channels, tools and promises.
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2026. gada 10. aprīlis
Why isn't your business growing faster? An honest conversation about marketing in 2026
As a business owner, your day is probably planned down to the minute - between meetings, the gym and time with family. You know what discipline and growth mean. But when it comes to your business...
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2026. gada 10. aprīlis
How to choose the right advertising channel for your business? Practical advice
Choosing an advertising channel simply because “everyone's there” is a costly mistake. In 2026, the winners are the companies that understand: every channel has its own job. As the ROIS marketing agency, we help...
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2026. gada 10. aprīlis
The advertising channel with the highest ROI in 2026 - A full comparison
Investing in marketing without a clear understanding of your returns is like driving a car blindfolded. The ROIS marketing agency analyses campaigns worth thousands of euros every day, and our...
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2026. gada 10. aprīlis
The Most Effective Advertising Channels in Latvia 2026 - Where to Invest Wisely
Let's be honest: in 2026, simply having a presence on social media is no longer enough in Latvia. Customers have become more selective, while ad placements have grown more expensive. If your marketing still relies only on...
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2025. gada 10. decembris
How to build a successful TikTok strategy for your business
Many companies start posting videos without a clear plan, yet long-term results come from a considered TikTok strategy. This article sets out five steps that help you build one and keep it running.
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2025. gada 16. novembris
The Best Digital Marketing Agency in Latvia - How to Choose?
Choosing a digital marketing agency is one of the most important decisions for your company's growth. The wrong choice can lead to wasted budgets and slow progress. Here are five specific...
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2025. gada 28. aprīlis
How to Create Google Ads That Blow Up Your Results
Google advertising can be your business's gold mine… or a hole where money disappears. It all depends on how you build it. In this article, we reveal how to create ads that turn clicks into customers -...
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2025. gada 25. aprīlis
What Makes a Facebook Ad Successful?
A successful ad is no accident. It has specific elements that grab attention, build trust and prompt action.
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2025. gada 25. aprīlis
5 Essential Things That Make Facebook Ads Successful
In this article we explain why Facebook advertising is essential for every business, along with 5 things your ad absolutely must have to be truly great and to sell.
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